WHY DO YOU NEED SEO?
As a business owner of a web based business or multi channel business it is critical to have your website search engine optimised. About 80% of online consumers start their quest for products using search engines. SEO enables you to reach out to those customers at no additional cost. And the best part is search engine optimisation will provide you with recurring traffic without any cost therefore yielding in more revenue. To sum it up – we are talking about potential customers year after year at no additonal spend.
WHAT DOES SEO ENTAIL?
Search engine optimisation is the process of structuring a web page so that it can found, read and indexed by search engines in the most effective manner possible. This process makes your website and its content attractive, relevant and visible to search engines and web users.
Mentioned below are some of the key steps to SEO
Researching for keywords – the process of searching for the words that consumers would use to search for your kind of product on the web. The ideal keyword is the balance between number of searches for that keyword in a month and the competition for the same keyword.
On-page content optimization – The stage where you develop content for your website based on the product and services you offer. The content includes brief description and general information relevant to the product blended with keywords used in the right density based on searches performed on search engines.
Off-page content optimization – The best way to do off-page content optimisation is by submitting informative articles about your products and services or new product launches to various article submission sites , press release sites and blogs. These posts helps in generating traffic to your site when consumers search for information related to the product and services you offer.
Link Building - This is the process of creating backlinks to your website. Backlinks basiclly means link of a webpage of your site from a web page of another site. Backlinks are very important for any website, the higher the number of baclinks, higher a website ranks in the search engine.
