Social media hasn’t been around for too long and many businesses who attempt to use Facebook and Twitter end up failing dismally. They lack the focus, the strategy, the goals and understanding which Marsh Media has been researching and testing continually. Social Media has no straight forward solutions; it’s not like making a pancake mix and getting the same results for each batch. The success of social media is dependent on the type of company, the need to reach out to consumers, the information that is best to share, when to share it etc. the list goes on. Marsh Media do not dive straight into the solution, we firstly acknowledge the potential difficulties in reaching out, and we research the market to determine the best techniques to overcome the future hurdles.