WAE+ Business Cards

WAE+ required a unique business card design. They wanted to keep within a tight budget which limited the printing costs. This meant that we had to design on a standard full colour business card but make the design particularly interesting and inline with their brand image.

After careful thought and consideration the best way to reach multiple businesses was to explain what the business is about. This could either involve descriptive text or an image representing the company. A stationary item would suffice however it lacks interest. The business cards would be placed in business hubs where over forty businesses lie. They have a shared reception which they would leave their cards. Therefore these card had to be eye catching and different.

The solution? A deck of cards. 52 cards placed on a table in the reception area of the business hub would attract attention. People could opt to keep a card or play card games with others. Once a few cards start to go down, people may wonder which cards were chosen. As each number card ie. 2, 3, Jack had a different picture to the others, it would make people more selective in their choice of card.

So far, the campaign has been hugely successful.