Esporta Experience

Esporta worked with Breeze Experiential, a brand specialist company to create this fantastic idea: experience the brand. Breeze Experiential came to Marsh Media to design the stand and help with the imagery needed to sell Esporta.

The principle idea behind the stand was to allow potential customers to familiarise themselves with an Esporta experience. The stand had three zones, first the gym which had mirrored walls on two of the three inner walls; the second zone was a scenic landscape which allowed consumers to try the spin bike (as can be seen in the image); the third zone a relaxation area where consumers would sit and enjoy a massage from an Esporta professional.

The result of the stand which travelled throughout the country on just under 15 different locations was Esporta reaching their entire monthly customer sales target with just the stand alone. Their marketing budget which was to implement online discounts, free trials etc., hadn’t even been tapped into. Now that’s a success worth shouting about.