Bad Publicity
Recently I saw a company I purchase off regularly go through a turmoil of bad publicity. Thanks to social media it spread like wildfire and huge exaggerations were made by the public. People left reviews on sites that were completely created through their own wild imagination and it left the company in frustration as their [...]
Social Media Tools
It has become essential to have an online presence and social media is going the same way. It’s not for all businesses however (e.g a local fish and chip shop), but for the majority social media is definitely a good move. Why? Because social media is one of the best ways to interact with your [...]
B2B Versus B2C Branding
There are few companies today who neglect branding in the Business to Consumer (B2C) arena. These companies understand the importance of targeting consumers and appealing to them through the brand. However there is a debate to whether branding is necessary in the Business to Business (B2B) industry at all, and if so should marketing the [...]
What is a Brand?
Definition “Branding is about taking something common and improving upon it in ways that make it more valuable and meaningful” (Bedbury, 2002). Branding is not just a logo, tagline, jingles etc. it is an intangible concept. A brand is a guarantee of quality, a promise, it represents origin, performance and benefits. A brand [...]
Marketing To Get You Started
I have worked with many SMEs and discovered their lack of understanding for marketing has led to the company always in a limbo of survival or “ticking over”. The problem always comes down to the needed investment, the lack of time commitment and the misunderstanding of marketing and sales. Small companies believe in combining marketing [...]
Brand Deployment and Brand Equity
This article will identify the deployment of brands, the significance of brand equity and measures of improving this. Brand Definition “ A name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those [...]
