Marketing To Get You Started
I have worked with many SMEs and discovered their lack of understanding for marketing has led to the company always in a limbo of survival or “ticking over”. The problem always comes down to the needed investment, the lack of time commitment and the misunderstanding of marketing and sales. Small companies believe in combining marketing [...]
Customer Satisfaction and Loyalty Simplified.
One term which regularly arises in the marketing journals I read is customer satisfaction. It’s always suggested that customer satisfaction is key to a successful business. Seems obvious right? Would you return to your local Subway if they spat in the sandwich right in front of you? Of course not. Well you certainly wouldn’t want to but [...]
Customer Traits Affect Customer Satisfaction.
I’ve written about customer satisfaction and loyalty in Customer Satisfaction and Loyalty Simplified to allow businesses to see where they ought to improve to meet the expectations of the customer. I mentioned how important customer loyalty is to businesses and how there is often a zone of indifference in what businesses do unless they greatly exceed the [...]
5 Ways To Persuade People
Marketing and Psychology often combine to give you a far more insightful look at consumers than what is typically learnt at Universities. The knowledge of key marketing concepts plus understanding what makes people tick is like holding a royal flush in a poker game. I’ve mentioned The Benjamin Franklin Effect and Attitudes Come From Actions [...]
Attitudes come from Actions
Attitude is the psychological term for the bundle of beliefs and feelings you experience toward a person, topic, idea, etc. without having to consciously think. Examples to get you started. Read the words below and feel your attitudes toward them (a flow of associations and feelings whizzing through): Chocolate Cake Condoms Terrorist How did [...]
The Benjamin Franklin Effect- Psychology
I read a fantastic article about the Benjamin Franklin Effect which left me pondering about how I came to like and dislike certain things. For those of you who are unaware of the Benjamin Franklin Effect, it is a psychological finding: you grow to like people for whom you do nice things and hate people [...]
Getting Things Done- Essential Tools to enabling your business
I have been investigated processes to improve the business needs and the employees capability. Sometimes you are understaffed but you cannot afford to employ someone to take on the additional work, or it’s just not justifiable enough. This is the case for the team I work for. Juggling the amount of workload which fluctuates from [...]
Simplifying Process Change
Employees are resistant to change and unfortunately many managers try to force processes in hope that employees with accept them. This is the ultimate way to fail. Resistance comes in several forms: not being fully informed to why the change is necessary, not understanding the need for change, failing to get the full team on [...]
Marketing is Internal not just External.
Marketing to your employees can have a significant effect to your business. Although most Internal Marketing agencies will advise you to form a marketing strategy before you begin (which is wise but time consuming and will most likely adapt to the changing situations in the company anyhow) it has been shown that even the larger [...]
HTML5 Introduction
HTML5 is the next major revision to HTML. HTML5 had been designed to simplify coding through introducing a few additional semantics. The benefits of these additions are that they provide logical structures to a document. HTML5 improves interoperability and reduces development costs by making precise rules on how to handle all HTML elements, and [...]
3 Tips To A Successful Sales Pitch
I went to an Adobe event not long ago to learn about HTML5. I ended up being overloaded with information designed to whet the appetite of the common geek and entice them to buy Adobe software. Well I can tell you something; its worked. I am not a web developer, I understand coding but Marsh [...]
