What is a Brand?
Definition “Branding is about taking something common and improving upon it in ways that make it more valuable and meaningful” (Bedbury, 2002). Branding is not just a logo, tagline, jingles etc. it is an intangible concept. A brand is a guarantee of quality, a promise, it represents origin, performance and benefits. A brand [...]
Marketing To Get You Started
I have worked with many SMEs and discovered their lack of understanding for marketing has led to the company always in a limbo of survival or “ticking over”. The problem always comes down to the needed investment, the lack of time commitment and the misunderstanding of marketing and sales. Small companies believe in combining marketing [...]
Brand Deployment and Brand Equity
This article will identify the deployment of brands, the significance of brand equity and measures of improving this. Brand Definition “ A name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those [...]
