Attitudes come from Actions
Attitude is the psychological term for the bundle of beliefs and feelings you experience toward a person, topic, idea, etc. without having to consciously think. Examples to get you started. Read the words below and feel your attitudes toward them (a flow of associations and feelings whizzing through): Chocolate Cake Condoms Terrorist How did [...]
The Benjamin Franklin Effect- Psychology
I read a fantastic article about the Benjamin Franklin Effect which left me pondering about how I came to like and dislike certain things. For those of you who are unaware of the Benjamin Franklin Effect, it is a psychological finding: you grow to like people for whom you do nice things and hate people [...]
Getting Things Done- Essential Tools to enabling your business
I have been investigated processes to improve the business needs and the employees capability. Sometimes you are understaffed but you cannot afford to employ someone to take on the additional work, or it’s just not justifiable enough. This is the case for the team I work for. Juggling the amount of workload which fluctuates from [...]
Simplifying Process Change
Employees are resistant to change and unfortunately many managers try to force processes in hope that employees with accept them. This is the ultimate way to fail. Resistance comes in several forms: not being fully informed to why the change is necessary, not understanding the need for change, failing to get the full team on [...]
Marketing is Internal not just External.
Marketing to your employees can have a significant effect to your business. Although most Internal Marketing agencies will advise you to form a marketing strategy before you begin (which is wise but time consuming and will most likely adapt to the changing situations in the company anyhow) it has been shown that even the larger [...]
HTML5 Introduction
HTML5 is the next major revision to HTML. HTML5 had been designed to simplify coding through introducing a few additional semantics. The benefits of these additions are that they provide logical structures to a document. HTML5 improves interoperability and reduces development costs by making precise rules on how to handle all HTML elements, and [...]
3 Tips To A Successful Sales Pitch
I went to an Adobe event not long ago to learn about HTML5. I ended up being overloaded with information designed to whet the appetite of the common geek and entice them to buy Adobe software. Well I can tell you something; its worked. I am not a web developer, I understand coding but Marsh [...]
Bad Publicity
Recently I saw a company I purchase off regularly go through a turmoil of bad publicity. Thanks to social media it spread like wildfire and huge exaggerations were made by the public. People left reviews on sites that were completely created through their own wild imagination and it left the company in frustration as their [...]
Social Media Tools
It has become essential to have an online presence and social media is going the same way. It’s not for all businesses however (e.g a local fish and chip shop), but for the majority social media is definitely a good move. Why? Because social media is one of the best ways to interact with your [...]
B2B Versus B2C Branding
There are few companies today who neglect branding in the Business to Consumer (B2C) arena. These companies understand the importance of targeting consumers and appealing to them through the brand. However there is a debate to whether branding is necessary in the Business to Business (B2B) industry at all, and if so should marketing the [...]
